What is your personal privacy worth to you? How much of who you are, what you are, and what you do in life are you willing to share with others? Sure, there’s Facebook and Instagram, perhaps LinkedIn, maybe a few other online locations which gather information about you, including Google search results, but what is all they collect really worth to you?
The Advertising Research Foundation (ARF) conducted yet another annual privacy study of more than 1,000 adults to determine what kind of personal information is shared and how people feel about it.
Privacy is both cheap and expensive.
More than one-third said they would give it away and nearly half would sell it for less than $10, while about 13% would sell for between $11 and $20, and about 4% would want more than $20 for each piece of data.
In simpler terms, privacy in the form of personal information is worthless to about one out of every three people surveyed.
After that, the statistics get murky, but let’s go with the simplest explanation. Privacy, in the form of personal information, is cheap. Half of those surveyed would sell it for less than $10.
About 4% would want more than $20 for each piece of data.
No data was given as to what constitutes each piece of data but it’s also likely that survey respondents do not know how much information Google, Facebook, and online advertisers have already collected and how it’s used.
Generally speaking, Apple’s customers probably value their privacy and personal information more than owners of competing products. And, generally speaking, we of the Appleholic category pay more for the privilege of living within the confines of the walled garden more than those more blatantly exposed to the toxic hell stew of online life.
To some, each piece of data– whatever that is– is worth $20. To most, it’s worth next to nothing. While I value my privacy and personal information it may already be too late to do anything about it, despite the extra expense we certified Apple watchers go to in our efforts to remain less infringed upon by privacy hackers and advertising malware.
Yes, anyone who collects information about me or my family is a hacker and worthy of prosecution. And, yes, any advertising that uses trackers is malware. And, yes, I may be willing to pay more to protect my privacy and private information but I doubt if it matters too much.
Google and Facebook have all they need already.