Corporations are people, too. I read it on the internet. You know, they can’t put it on the internet if it isn’t true. There are times when humans do ‘the right thing.’ And, sadly, there are times when we don’t do what we should, and what we do often is far from ‘the right thing.’
You know where this is going, right?
If corporations are people, too, then there will be times when a company chooses not to do the right thing, and other times when it chooses the wrong thing to do but doesn’t know it’s wrong. Or, stupid. Take Apple’s App Store search results where Apple’s own apps ranked higher than those 3rd party apps it should have been promoting.
Apple has had this public stance on privacy for the past few years and that is a good thing; for Apple and for the company’s customers. Yet, Apple captured snippets of audio from Siri to make sure Siri was answering or responding properly.
What’s wrong with that?
Customers didn’t know Apple was recording those snippets of audio, and though it was unlikely any single snippet could be traced back to a particular customer, Apple looked bad in public because of its stance on privacy.
That makes sense, right?
Now, here’s the deal. Google does the same thing. Amazon does the same thing. Where is the outcry? Where is the public admonition?
Such behavior is expected from the likes of Google and Amazon but not of Apple, so when the latter does something publicly that it should not have done, the company gets castigated while members of the technorati elite politburo give both Google and Amazon a free hall pass.
Worse, both companies admit to doing the same thing and have decided to do the right thing in public even if it doesn’t mean too much now. Google, for example, plans to reduce how much audio it saves for human review. Amazon added more privacy controls and an option to delete such information.
Apple did the wrong thing but fixed it the right way. Google and Amazon did the wrong thing but claimed it was never really a problem anyway.