No offense is intended to Sir Jonny Ive’s Apple legacy or long friendship with co-founder Steve Jobs, but he had a good run and it’s time to move on. Or, put another way, good riddance. Goodbye, thinner, lighter, faster.
With Ive out the door, Apple can become more about function over form; much less about design aesthetics and more about the pragmatic requirements of the customer. Need some proof?
Two words: battery life.
Thinner, lighter, faster iPhone, iPads, and Macs have a series of problems that Moore’s Law could not solve. The laws of physics could not solve. Ive’s designs were becoming sufficiently problematic that even Steve Jobs’ ghost wouldn’t be able to fix Apple had Sir Jonny been allowed to keep running the show.
Ive has been gone from Apple mere days and already function has taken over form. New iPhone 11 Pro models have four to five hours more battery life than last year’s models. That disastrous butterfly keyboard design on recent Mac notebooks? Get ready to kiss them goodbye, angry Apple patrons.
The new iPhone 11 Pro models are faster, have better battery life, and are outfitted with the best itty bitty teensy weensy camera array money and computational photography can buy.
Does anyone think Steve Jobs or Jonny Ive would have approved of a thicker iPhone? Thicker and with a butt ugly tri-camera array on the back? It should also be obvious that Ive has been phoning it in the past few years.
Sure, his design touch is all over the cylinder can trash receptacle Mac Pro. The new Mac Pro? The one the Pros want to buy? Not so much. From what I can tell, the last Apple product with Ive’s fingerprints is Apple Watch. No, Ive had nothing to do with Apple Watch Series 4’s Infograph Watch face. That has geek written all over it.
What we witnessed over the past year or so is Apple getting back to basics. High retail prices with plenty of sales to keep products moving and gross margins fat. A broadened product line. A return to the hardware business. Apple got back to basics by moving on without Ive’s daily
Even marketing honcho Phil Schiller is back to the basics of five meals a day.