They say that differentiation is key to good product marketing. Apple does a superb job of differentiating their hardware from competitors. Differentiation is important in journalism, too. When it comes to interest, angle and perspective set one article above or below another.
For Reuters, here’s an article so dumb and ill-advised that nobody wanted to publish a byline.
Asian customers not impressed with Apple’s new iPhone 11
Uh huh. Since you can’t buy one in Asia yet, that seems reasonable. What did Korean analyst Park Sung-soon, who likely has relatives employed by Apple competitor Samsung, have to say?
Apple’s new phones were no surprise at all. Only tangible change is having an additional camera on their premium model
Oh, so those new Samsung Galaxy-whatever models can shoot photos and videos from three cameras at the same time? And get so much more battery life than last year?
How about some user on China’s Twitter-like service Weibo?
Since we still have to wait a year for 5G, why not just buy Huawei on Monday
They’re hard to find in the U.S. And Google won’t let them run Android. So, there’s that. OK. Good. We’re done. Two Asians.
I called my mom and told her about the new iPhones. She wasn’t impressed, either. Dad? Same. See? Seniors.