Vegetable burgers and chicken are all the rage, so where is McDonald’s Impossible Big Mac? Jonathan Shieber on the slow rollout P.L.T.
The company’s “P.L.T.” (plant, lettuce, and tomato) sandwich, which uses patties from Beyond Meat, is now on sale at several locations in Canada.
This isn’t the first new vegetarian sandwich to launch at a “Golden Arches” location this year. Back in April, the company launched a new vegan sandwich for customers in its franchise locations across Germany.
Two years ago, it partnered with a specialty Norwegian food company called Orkla to launch its McVegan burger in Finland and Sweden.
I am certain I do not want to pay extra for what amounts to vegetable spam.