Math is my life. I’m a math major. Don’t ask why I can’t remember whether we have four girls or five girls. I’m not so good with faces. Maybe one of them is a neighbor.
Guess what? Apple TV+ will be a $25-billion business by 2025. If you count subscriptions and advertising and wishful thinking.
JP Morgan is predicting a big future for Apple TV+ and Apple’s services, driven not just by subscription volume, but by the potential to grow advertising dollars flowing into Apple’s coffers.
Lots of predictions, no facts. Math works wonders, though. Even a $10-billion Apple TV+ run rate breaks down to $834-million per month. At $4.99 a month, Apple will need over 167-million subscribers.
Those are big numbers. About the same as Netflix. Disney+ signed up 10-million subscribers on the first day.
Assuming there are no other free offers, [JP Morgan] expects that to dramatically expand to 101 million paid subscribers with a growth curve very similar to Apple Music, all of whom will contribute $4.99 a month to Apple’s bottom line.
Big numbers need big numbers.