I love this. David Pierini:
In 2018, [Logan] Bailey brought to market the Side Winder, a hallelujah solution for MacBook owners used to wrestling with their cords. Inspired by the orange take-up reel used by electricians, Bailey created a scaled-down version. The power brick nests in the middle and, as you turn the handle, both ends of the cord are wound around the core of the reel.
Check them out. These are great.